I help Educators with experience and expertise to confidently share and monetize their gifts by elevating their online visibility.
Get into position and be the
change you want to see.
I’m here to remind you that leveraging social media and monetizing your expertise for BIGGER impact + income is possible!
I help Educators with experience and expertise to confidently share and monetize their gifts by elevating their online visibility.
Get into position and be the change you want to see.
I’m here to remind you that leveraging social media and monetizing your expertise for BIGGER impact + income is possible!
It’s giving basic, sis,
And you and I both know you have way too much expertise to blend in online with a “meh” social media presence.
It doesn’t matter whether you’re a current educator or changemaker looking to become an entrepreneur or if you’ve already made the dive into full-time entrepreneurship; you have a platform, undeniable knowledge and skills, and a firsthand perspective the world needs to hear.
I get it. There is this expectation to always be "on" as an entrepreneur, especially if you have a social media presence. The pressure to curate quality content and show up as an expert can be intimidating, overwhelming, and discouraging. But it doesn’t have to be.
I already know what you’re thinking…
I have other things to focus on - I don’t have time to dance on social media
✔ I never know what to say in my videos or posts.
✔ I’m tired of getting little to no engagement (and zero sales!).
✔ I’m not confident enough to go live, and who will show up anyway?
I understand your fears and frustrations because I was in the trenches with you. It wasn’t until I started doing the hard work and investing in my business’s content strategy that I mastered social media (without any dance moves!).
You may feel like now isn’t the time. But the truth is, now is the best time to use your platform as a gateway to reach people and shift mindsets.
So, if you’re…
✔ A former educator turned full-time entrepreneur who needs to gain more clients by leveraging the power of social media,
✔ A current educator + aspiring entrepreneur who wants to turn your unstable side hustle into a solid stream of income,
✔ A current educator + aspiring entrepreneur who wants to turn your unstable side hustle into a solid stream of income,
✔ Desire to be seen and taken seriously across digital and social media platforms
✔ A passionate changemaker who desires and advocates for change in your industry…
Here’s what I need you to do…
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Stop sleeping on what you bring to the table and use social media to amplify your visibility, impact, and income!
Hi, I’m Deidra!
Also known as Dee - a veteran educator turned entrepreneur, content creator, and business & social media coach. Aside from having a deep passion for Black women educators, I help current and aspiring Edupreneurs, changemakers, and leaders gain the clarity they need to position themselves as authorities online and launch successful businesses confidently. In short, I put in the work to see my fellow changemakers WIN!
Listen. I know you’re tired of doing your thing in the schools as a master educator, coach, or leader while feeling like a complete imposter online. You want to take your business to the next level, but you struggle to produce valuable, consistent content that resonates with your audience. Instead, you find yourself posting just to post and avoiding going live because you don’t know what to say. Ultimately, you have a deep desire to show up as your authentic self-sharing the real, raw issues, but the fear of judgment and retaliation holds you hostage.
I know exactly how it feels.
But I also know what speaking up and leveraging your expertise on social media can do for you and the people you desire to help. I’ve launched two successful businesses in the past five years, a supportive membership community, and multiple group coaching programs. I’ve also created and facilitated hundreds of professional development workshops online and in person.
Social media has given me the platform to speak candidly about the issues in education while amplifying my reach and impact. In fact, my content has helped me secure partnerships with school districts and organizations across the country - from LA to Texas and from NYC to DC.
The bottom line is that I’ve accomplished what I’m teaching and have the receipts to back it up! So, you don’t have to figure it out alone, suffer from analysis paralysis, or copy/paste content strategies from these social media “gurus” who’ve never walked a day in your shoes. You deserve a specialist to help you lean into the discomfort and use your platform to teach, lead, and coach in your zone of genius. Let’s get to work, sis!
My Receipts…
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“I will forever be grateful to Dee. Working with Deidra allowed me to realize to take every thought and goal I have seriously. Back in 2021 I mentioned to Dee my goal of starting a Web Design business for Educators, without any hesitation she said, “Go for it.” Now, my business has grown tremendously. I can truly say, “She will support you and be your cheerleader, while snatching your edges with love.”
Shalishia De’Ann | Systems + Client Experience Strategist
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“Deidra is an amazing coach. She is natural with it, the way she is able to ask questions to make you go deeper into your ideas. I was amazed with how she was able to allow me to not just look at the surface level, but the deeper things. She’s a blessing if you are looking to go beyond what you already think, Deidra is your person.”
Krystal | Virtual Special Education Educator
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“Prior to investing in VIP day with Deidra, I was using social media as an observer and only sharing my expertise when asked or via commenting on other people's pages. Deidra acknowledged my expertise and challenged me to stop hiding behind my social media page. After spending a day with Deidra, I was clear on my social media strategy, my following count tripled, I knew how to curate content that converts, I knew the needs of my clients, and was ready to implement what I learned.”
Chanavia (Principal Patterson) | Chief Leadership Officer
Currently, we are dealing with a mass exodus of quality teachers leaving the profession to pursue more favorable circumstances.
But the problems still exist in the schools.
Districts are continually sweeping the issues under the rug and ushering in new waves of teachers experiencing the same problems.
It’s a vicious cycle, and it needs to stop!
The truth is, there will always be a need for people to solve the issues in education. So, if it's not us, it will be someone else.
Either we give ourselves permission and press GO, or we will be watching someone else do it. It’s go time!
WORK WITH ME
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My Signature Services
Coaching One On One
Get the high-touch support, mentorship, and expert strategies you need for business, social media, and career transitions.
Group Coaching
Gain clarity on your business goals and area of expertise while learning to position yourself as an authority online confidently.
VIP Days
Fill those critical gaps in your business or social media presence with an accelerated 1:1 coaching session. This will provide you with clarity.
Content Day
Master content creation in one day while refreshing your website and social media accounts with professional brand photos!
Black Girls Teach
A powerful platform that provides Black women educators a supportive environment to grow, collaborate, and develop the skills necessary to navigate the challenges of education. We accomplish this through our signature membership community, empowering affinity spaces, and customized professional development for schools and organizations around the country.