Beyond TpT: How to Turn Your Educational Resources into a Profitable Business
Beyond TpT: Turn Your Educational Resources into a Profitable Business
As an educator, you know the value of creating high-quality resources to help your students learn and grow. So you pour your time and energy into creating lesson plans, activities, and assessments that engage your students and inspire them to reach their full potential. But have you ever considered that your resources could be worth more than just a few dollars on Teachers Pay Teachers or your website? Let’s also not forget that TPT pays out only 55% of all sales for a Basic Account and 80% for a Premium account. So you deserve to get all of your coins!
The reality is this: some of you are selling your resources for just $5 when you could be packaging and selling them to schools for five figures or more. So it's understandable you may not be familiar with the world of educational consulting, but we don't want you to miss out on these tremendous opportunities!
Here’s the thing: Schools have money. Yes, even those "underfunded" ones still have budgets for different things, and that money has to be spent. So, why not offer your incredible services or products to them?
It's all about thinking big and realizing the value of what you've created. As an educational consultant, I get so excited when I see people turning their resources into curriculums or consulting services that they can charge top dollar for.
So, how can you turn your resources into high-value services and products? Here are a few tips to get you started:
Identify your niche: What is your area of expertise? What unique skills or knowledge do you bring to the table? Identify the areas where you excel and focus on creating resources that highlight your strengths.
Build your brand: Just like any business, you need to build a brand around your services or products. Develop a website, create a logo, and create marketing materials that reflect your unique brand.
Package your services or products: Once you've created your resources, it's time to package them into services or products that schools will want. For example, you could offer consulting services, curriculum development, or professional development workshops.
Set your pricing: Don't undervalue your services or products. Instead, determine your pricing based on the value you provide and what the market will bear.
Market your services or products: Finally, it's time to get the word out about your services or products. Create marketing materials, attend conferences and events, and network with other educators to spread the word about what you offer.
Don't limit the potential of your unique educational resources to just a few dollars on TpT or your website. Instead, take the time to consider how you can package and sell your resources to schools for five figures or more. You can turn your passion for education into a successful and profitable business with the right mindset and effort.
If you're ready to work with a coach to gain time-saving clarity so you can confidently increase your online visibility and attract opportunities AND potential clients while positioning yourself as an authority in your field, feel free to schedule a discovery call so you can learn more about Clarity to Confidence, my signature group coaching program.